About Us

Two things inspired us to start this company: good health and expensive marketing.  

Growing up in a household where good health was a non-negotiable, I learned to deeply appreciate the benefits of a healthy lifestyle. After moving out to college, however, I switched to the cheaper options to try to save money--but I quickly realized how much of an impact unhealthy food and products can have on our lives. Everything from what you eat, what you clean with, and what you brush your teeth with matters. A healthy toothpaste is no different: a little goes a long way. 

I also had the chance to spend a year as the President of a D1 volleyball program. I attended countless tournaments where I saw companies spend thousands of dollars for ineffective banners and unmemorable ads. As a budding entrepreneur myself, I felt there had to be a better way to advertise a company's name. 

By merging these two experiences, MAXBRITE came to be. It's the way we can combine good health and good marketing so that everyone wins. The ultimate goal of marketing is to get your brand seen as much as possible, and toothpaste is an everyday household item that is used 2x/day EVERY DAY. So what better way to get your name seen than to have your customer pay you to see your brand?